Supermarket trials have now proved that the commercial value of retail ready packaging (RRP) relies strongly on the ability to make product identification easy. The ‘hard hitting’ data amassed from recent pilots will be revealed on 1 July at a seminar titled 'On the Case'. This will help companies throughout the supply chain reap the full benefit, says food and grocery expert, IGD.
Many RRP solutions are based on corrugated boxes. RRP is used to transport and display products. Easy to identify (EasyID) is one of five features required for fully functional RRP, along with easy to open, easy to shelf, easy to shop and easy to dispose.
“The hard-hitting figures will make a strong business case for addressing the neglected area of EasyID,” James Tupper, ECR (Efficient Consumer Response) Learning & Change manager at the IGD and seminar leader, told Packaging Today.
He said the evaluated trials have proved that the better examples of RRP can help boost sales, avoid lost revenue due to stock-outs and price reductions, and cut levels of waste in the supply chain.
To quantify the commercial benefits for the first time, Asda, Heinz, Kimberley-Clark, Mars, Tesco, Sainsbury’s, SC Johnson and Unilever, will share the results they have achieved using improved labelling, naming and symbols within the petfood, frozen and health and beauty categories.
On the Case will be hosted by Asda’s store in Watford, UK. Retailers, manufacturers and packaging suppliers have been invited to attend the event, said Mr Tupper.
He said it is also important for coding, labelling and printing specialists to attend the event as they hold the key to product identification using clear, legible marking and graphics.
Practical sessions through the day will give delegates hands-on experience of the best and worst RRP examples, and the chance to find out how well, or badly, their own products perform.
For more information about the event, visit www.igd.com/onthecase
