A new glass bottle design for Dewar’s blended Scotch whiskies is manufactured by O-I in Scotland, UK.
An eye-catching feature is an innovative, technically challenging ‘wave’ in the bottle that cuts through the paper self adhesive label to create a window onto the whisky inside.
The basic shape of the containers remains the same, as do the critical dimensions. This minimised change part costs on bottle handlers and labelling machinery. The range has also been reduced from 26 to 20 containers by removing low volume models. However, the manufacturing and filling requirements are still highly complex. Dewar’s White Label has six lightweight, narrow neck press and blow variants (with open pourer and non-refillable finishes on 70cl, 75cl and one litre sizes), and four traditional blow:blow sizes – 375ml, 500ml, 1.14 and 1.75 litre.
Designed by New York agency Spring Design Partners, the stylish packaging has united the Dewar’s whiskies as ‘one cohesive family’, says the brand owner.
Bottles for Dewar’s White Label and 12 Years Old have been released first, with those for 15 and 18 Years to come later.
David Hudson, Dewar’s Project Manager says: “We have an excellent working relationship with O-I and speak with them on a daily basis. In addition, we held weekly project meetings to go through each bottle development, look at the critical path, timings, samplings and so on. This was extremely important to us so we could align bottle availability with our other partners in engineering and production and ensure our machine part specialists were on-site for initial set up and line commissioning.”
