It is currently a priority to educate and influence children to eat smarter. Every food brand is attempting to balance the parental issues of convenience and nutrition, together with the child's desire for taste, texture and peer group 'cool'. Webb Scarlett deVlam has thus developed SmartMarket, a system formulated by the design team for school canteens. The designers claim that this system has been designed to ensure that young people learn about nutrition in way acceptable to their peer group, whilst stimulating the consumption of fresh, healthy food.
Many pressures influence children's dietary choices, and the lunch box is an opportunity to educate through example. With the SmartMarket system, portion- controlled dishes are loaded into kiosks at a central location. The kiosks read RFID tags on each dish to keep the food at precise temperature and humidity levels to guarantee freshness and taste. In the school canteen, students pick up a SmartTray and head for the kiosks. The SmartTray recognises the RFID carried by each student, together with their food preferences, allergies and meal history. Information is given through an interactive display on the canteen tray about the foods they have chosen and the benefits of good diet.
Each SmartMarket tray incorporates an RFID chip transmitting nutritional information Transmitting the healthy message
