Customers support the Metal Recycling Mark
Empac, European Metal Packaging, the association bringing together European producers of rigid
metal packaging and their supply chain partners, today announced that the Recycling Mark, a logo
for on- and off-pack use recently developed by the members of Metal Packaging Europe, has already
been adopted by a number of mainline brands.
- Conserve Italia, one of Europe's largest companies in the preserved foods sector, Di Vita, an Italian company specialised in pickled and grilled vegetables, Pucci, an Italian company producing a broad line of food products, and Rodolfi Mansueto, one of the oldest Italian companies producing a large variety of tomato-based products, developed their can design with the Ardagh Group.
- Kupsa Coatings, a chemical SME company headquartered in Spain dedicated to the design and production of wood, industrial and can coatings, developed their can design with Colep.
- The Recycling Mark has been created to engage consumers and highlight their role in the continuous lifecycle of metal. Whilst metal achieves a leading 73,6% recycling rate in Europe, a 2014 research conducted by Metal Packaging Europe showed that some consumers did not fully appreciate the true value of recycling, nor did they have a clear understanding of what happens after collection by local authorities.
The Mark is part of a behaviour change campaign. Its mission is to help consumers better
understand the key and active role they have to play in keeping metal in a "forever loop" by
recycling their empty packaging. The Recycling Mark's simple and clear message - METAL recycles
forever, in combination with an infinity symbol - delivers a strong visual identity and communicates
the intrinsic environmental benefits derived from the permanent properties of metal.
Available in 15 languages, the Recycling Mark will soon be visible to a large number of European
consumers from the UK to Cyprus, and Finland to Portugal, enabling them to fully understand the
enduring value of metal packaging and its environmental credentials on their favourite brands.
"We are delighted with the early success of the Recycling Mark", said Ellen Wauters, Senior
Manager of Empac and head of the Metal Packaging Europe communications team. "The brands
which have already adopted the Mark - and those who will use it in the future - are clearly sending
a message to consumers: they have chosen a packaging material that is fully able to participate in
the circular economy."
Contact
Blanche Frankel, Ecce Media
+33 1 45 51 02 35
eccemedia@gmail.com
