London-based glass packaging manufacturer Croxsons is claiming a first with QR codes it has generated for its whole range of promotional bottle designs.
By scanning the QR code with a smartphone, full details of the bottle design can be accessed online, shared with colleagues or saved on mobiles and laptops.
Tim Croxson, director of the family-run business, says: “Matching the right packaging to the product is essential for food and drink producers, and to meet that need we offer a wider range of designs and specifications than ever.
“Having recently completely updated our website, it made sense to make further investment in new ways for customers to access information about our full range of bottles, jars and closures, as well as our bespoke design services.”
Visitors to both the Packaging Innovations show at the Birmingham NEC and the Society of Independent Brewers (SIBA) annual conference in Stratford earlier this year were among the first to test the company’s innovative approach.
“In a fast-moving industry, quick communication is essential,” adds Tim Croxson. “The combination of our website and the QR codes gives our customers the competitive edge they need.”
Croxsons celebrates 140 years in business in 2012, with Tim Croxson the fifth-generation of the family to work in the company. “Our investment in the latest technology demonstrates that it’s possible to combine traditional standards of customer service with cutting-edge marketing,” he says.
Among its customers, the company counts Adnams and Frederic Robinson breweries, Continental Wine & Food and Diageo.
QR codes for Croxsons bottle designs
