Jan 2015
Crown designs Vinnie-shaped tin for Fox's new Vinnie's Biscwits Selection
To celebrate the holiday season, CROWN Aerosols and Speciality Packaging Europe has launched a new, novelty shaped tin for the Fox's biscuit brand Vinnie's Biscwits Selection range. Designed and manufactured in Crown's Carlisle plant, the container's shape follows the contours of the Vinnie character's head and is designed to capture consumer attention in the retail aisles.
The brand's iconic mascot Vinnie, also known as the Chief Biscwit Officer, is featured prominently so that the tin will instantly register with prospective customers. The matte varnished design features Vinnie munching on a golden crunch biscuit filled with vanilla cream, set against a metallic purple background finish. The triple-embossed gold banner reinforces Fox's current seasonal range, and helps strengthen the brand's identity and premium feel.
Throughout its long-standing collaboration with Fox's Biscuits, Crown has developed a deep understanding of the brand's design requirements. Crown's dedicated European creative design team worked closely with Fox's Biscuits to create the initial concept for the new tin shape as well as helping to ensure that the container's dimensions were compatible with the company's filling lines. This striking tin also required new tooling techniques exclusively developed by Crown for Fox's Biscuits.
100% recyclable, this premium metal container can also be reused around the home for storage or display long after the biscuits have been consumed.
The new holiday tins for Vinnie's Biscwits Selection are available in supermarkets across the UK and parts of Ireland.
