Cranberry Enterprise Launches New Gourmet Range Following Brand Overhaul
Cranberry Enterprise, one of the UK's leading specialist manufacturers of dried fruit and nut snacks, has revamped its brand identity and packaging.
The move coincides with the launch of a new range of gourmet products, which have been developed to create significant consumer demand and tap into the growing dried fruit and nut market, worth £531m per annum*.
The range includes four new and unique flavour combinations that will appeal to consumers looking for a nutritious and delicious snack.
The independent and family-owned business uses traditional Middle Eastern hot air ovens, with no frying or added oil to roast the nuts. As a result Cranberry's products are healthier and have a more defined taste.
Each of the new products will be showcased in eye-catching Doy packaging which benefits from a zipper and tear notch, making it convenient to open and reseal. The simple, yet highly impactful design includes a semi-opaque front to showcase the product and create on-shelf impact. A selection of products will also be available in new portable 'snackshot' packs making it even easier for busy consumers to enjoy food on the move.
Cranberry Enterprise Director, Trevor Stroud, comments:
"By catering to demand we are actively looking to grow our market share and expand our retail presence by reinforcing our commitment to continuing to excel at inspirational, imaginative and, above all else, healthy and delicious snacks.
"We are confident that our new gourmet range will transform snack time by creating a real point of difference for retailers who want to give their customers a distinctive and healthy indulgence."
The new packaging has also been extended to include Cranberry's best selling classic products. Alongside the grab bags, a selection of products will also be available in the new portable 'snackshot' packs.
The launch is being supported through a new website www.cranberrysnack.com as well as a dedicated social media campaign, #TasteHappiness. The campaign, which will also be boosted by PR and marketing, aims to leverage the brand's new fun and energetic identity and communicate how the product range can bring a little taste of happiness to a busy day.
The new product range will be available from October 2015.
