The brief was simple: Crown Brand required maximum shelf appeal at a cost-effective price; National Flexible's graphic designer Joanne Bryce therefore devised a series of packs, flexo printed in four colours on laminated polypropylene film, which give the different noodles their own identity while keeping plate changes to a minimum.
Crown Brand adds: "Clever design of graphics for the film and good use of colours give the packs instant shelf appeal, while the print layout is extremely economical."
