Cosmopak Corp to Promote New Exclusive Mascara Packaging Designs with SqueezeControl Technology16 December 2019
U. Control Packaging, LLC is excited to announce Cosmopak Corporation will be integrating UCP's patented SqueezeControl technology across a line of new and exclusive packaging designs.
Pioneered by UCP's Award-winning niche brand, LashControl, Cosmopak's new designs will share the same SqueezeControl flexible wiper feature. Patented and trademarked by a woman, the fun and interactive SqueezeControl sleeve is ergonomic and intuitive. Simply squeeze the flex-wiper sleeve with finger pressure as you pull the brush out. Excess formula is wiped off and stays inside the tube. Mascara packaging with SqueezeControl allows the customer to decide exactly how much mascara is on the brush every time, so you never end up with too much, or too little. Because the 360° elastomeric sleeve bends, it also allows the brush to tilt inside and be swirled around the interior edges of the bottle, reaching all the formula inside and thus reducing waste.
Brand-specific options will include a selection of exterior shapes, brush styles, component material and finish. A wide range of colorization will be available for the Squeeze-Control wiper sleeve.
Cosmopak's mascara packaging designs with SqueezeControl provide an interactive solution to clumping, tailing, and is more sanitary than traditional packaging. MUA and influencer application tips and techniques often include "pumping" the brush to prime the formula, or to wipe off excess formula using a tissue or by scraping along the edge of the tube. However, "pumping" tends to "pump in" airborne bacteria and dry out the formula. And, "wiping with a tissue or scraping the brush" unfortunately picks up fibres and other foreign particles that then travel back inside the tube causing clumps and bacterial growth. Packaging incorporating the SqueezeControl flex-wiper sleeve mitigates these threats and improves the customer experience by giving more control during the application process.
Launch date for Cosmopak's new packaging designs are expected to begin in the autumn/winter 2019.
"We believe our collaboration with Cosmopak is a terrific growth opportunity for UCP/LashControl and is in keeping with our long-term licensing objectives for our patented, trademarked dispensing system.", says Inventor and U. Control Packaging Founder, Jennifer Paulson-Lee."
"We are excited to share our new exclusive packaging designs incorporating this game-changing innovation in the coming months. Turnkey options will also be available with a range of customization specific to brand image.", says Cosmopak Global President, Walter Dwyer.
"This is going to be big," says DMR Packaging/Cosmopak USA President, Bart Wolfe.