In its third year this year, the trade consortium Mouvement Infini has revealed its latest sustainable concept – Or Infini body cream – as a means of demonstrating that innovative beauty care and fragrance products can be developed sustainably.
Or Infini was first unveiled at the PCD Congress cosmetics industry event in Paris, early February. The product’s carbon footprint is estimated to be at least 12% lower than if the materials and design had not been chosen for their sustainability, according Winted measurement software.
“Mouvement Infini believes that eco-design begins upstream and is an integral part of the product development process, which can be adapted according to brand values and traditions,” says Sophie Fily of Metsä Board (formerly M-real), one of the eight partners in the group. Metsä Board provided the lightweight (280g/m²) PEFC-certified cartonboard for the Or Infini packaging, with printing by Wauters under Imprim’vert accreditation and graphic design by Sylvie de France.
The Or Infini cream’s pearly formulation was provided by Strand Cosmetics Europe, according to Ecocert guidelines; the fragrance by Mane, with 100% natural floral, mandarin, vanilla and almond notes; the 30ml Infini Glass bottle by SGD, using recycled domestic cullet; a Nea lotion pump from Rexam; and a R’PET cap by VPI.
Like the skincare cream and fragrance that came before it, Or Infini was developed by Mouvement Infini as a marketing concept only, and is not commercially available.
Or Infini - sustainably produced body cream
