Packaging and merchandising specialist Cosfibel has unveiled a new presentation gift case for Pernod Ricard-owned anis brand, Ricard.
Due to hit the shelves before the end of the year, the new design helps the market-leading aperitif brand to “attain premium status”, according to the company.
Early in 2011, Pernod Ricard relaunched Ricard Pastis de Marseille the market-leading brand, selling more than 5.3 million 9-litre cases annually, according to Euromonitor International – with a new bottle shape that has a rectangular base and logos embossed on the glass.
The new gift case – created by Cosfibel subsidiary and transparent packaging specialist Roskoplast in Pau, south-west France – echoes the design features of the bottle, and brings: “elegance, modernity and technical prowess.”
Transparent facing allows the contents to show through, revealing the trademark Ricard yellow, illuminated with an opaque matte shade of white.
The company says: “The APET used provides rigid tenacity in terms of its gripping ability, thanks to the warped logo embossed on the sides of the case, fruit of a Cosfibel patent.”
No wedge is required to secure the bottle, as the sculpted shape of the case follows the shape of the bottle while maintaining it in place.
www.cosfibel.com
Ricard gift pack
