The company responsible for Caldo Caldo self-heating coffee packs, worked with Lawson Mardon Singen to develop the self-cooling aluminium containers that begin the chilling process when a button is pressed on the base of the cup.
Freddo Freddo comprises a plastics outer shell split into two chambers containing the cooling agents water and sodium thiosulphate which are separated by a membrane. Inside the outer shell is an aluminium cup with a peelable lid that houses the coffee.
Once the membrane has been broken by a light press of the thumb, the agents mix causing a cooling reaction that swirls around the aluminium cup to chill the beverage. Customers are advised to shake the product for 40 seconds before peeling the lid.
A 75ml version has been developed on top of the original 40ml container for cappuccino and tea products.
Chiari and Forti reports a satisfactory response from the Italian market, with 22M units so far sold for both Caldo Caldo and Freddo Freddo. It will sell to interested international markets.
