Consumer Lifestyles in 2017: Global Survey Results
Euromonitor International’s team of economic, consumer and industry trend experts have identified 20 megatrends shaping consumer markets. The research team has further predicted the eight most influential megatrends to watch for 2017. These megatrends, sharing common drivers, have the power to transform and disrupt entire categories.
This extract draws on the results for Euromonitor International’s Global Consumer Trends survey to explore five megatrends shaping consumer lifestyles in 2017. These trends are centered on experiencing more, a middle class retreat, connected consumers, healthy living and premiumisation.
LIFESTYLES TRENDS IN 2017
Euromonitor International’s Global Consumer Trends survey data reveals a multitude of information about the 2017 consumer. Key themes of these trends offer insights into areas like how consumers prepare their meals, travel, react to economic shifts, save and spend money, change and adapt digital habits and ethical living.
With a global environment of rapid change and innovation, it is no surprise that consumer’s lifestyles are adapting. The megatrend analysis enables Euromonitor International to identify emerging trends, while also monitoring how long-term megatrends are shaping the world.
KEY FINDINGS SHAPING CONSUMER LIFESTYLES
Millennials lead the way in trading the accumulation of things for experiences, particularly authentic, international travel opportunities.
Middle Class Retreat
Shopping preferences vary widely across markets and consumer segments, with some focused on buying fewer, high quality products and others succumbing to the pull of bargain hunting.
Consumers must now balance the benefits of ever-present internet access with added stresses and challenges to focus on “real world” activities.
While consumers across the globe have nearly-endless access to health and wellness information, those with higher education are most likely to take advantage of tech advancements and opportunities to research and monitor their health.
Meal preparation from scratch is often the first thing to go as consumers juggle priorities, particularly among younger consumers who are more likely to turn to meal preparation kits or delivery / takeaway options that offer convenience and premium ingredients
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