Martin Dawe Brand Design has revamped the image of the entire Budgens and Londis own-label product range, ready for business under new owner Musgrave (MBL).
MBL's “intense” repackaging project encompassed more than 600 lines across 60 categories including Frozen, Chilled, Bakery, Alcohol, Dairy, Pet Food and Non-Food.
Each category has been designed to have a “unique” feel and yet retain the distinctive individual Budgens and Londis house styles.
Lucy Milleret, MBL's product marketing manager, is pleased with the positive retailer response and adds that “with significant increase in sales of own label, initial results from the project are very encouraging”.
