Coding solution gives cost savings

21 August 2009


After only a week’s trial, frozen food manufacturer Freshpack has purchased a new coding and marking solutions from Linx Printing Technologies that delivers significant cost savings and reliable, high quality printing of barcodes onto outer case packaging.

The Linx IJ350 high-definition Large Character Marking (LCM) printer benefits from a self-cleaning method that is said to ensure low cost of ownership, minimal downtime and superior print quality. Freshpack anticipates that the annual cost of printing codes using the Linx IJ350 will be one-sixth of the cost of its existing labelling operation, with payback on investment achieved within two years.

Freshpack manufactures own label frozen and baked goods for discount supermarkets, as well as its own Freshpack brand. In order to ensure traceability and logistical efficiency, the company prints highly visible branding and barcode information onto cartons. It had been using a combination of labels and low definition LCM PRINTERS, but was keen to make cost savings by phasing out the expensive labelling operation.




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