COCA-COLA ZERO CHERRY UNVEILED IN NEW PACK FORMAT
Coca-Cola Enterprises Ltd. (CCE) has invested in its growing Zero range[1], with the launch of Coca-Cola Zero Cherry in single packs of 330ml and 500ml PET formats, to attract a new wave of young adults.
Making its on-shelf debut in January, the addition to the range will increase the number of shoppers choosing to drink Coca-Cola Zero, by tapping into the consumer trend for new, lower calorie flavour variants whilst on-the-go.
Cherry formats have been part of the Coca-Cola portfolio since 1985. With Cherry flavours in +22%[2] growth, the addition of Coca-Cola Zero Cherry in instant consumption packs will help retailers to grow their sales.
Currently available in multipacks and 1.75ltr take home packs in the grocery channel, the new formats of Coca-Cola Zero Cherry look to further increase the brand's market share.
The launch of Coca-Cola Cherry Zero is CCE's largest every flavour variant launch, and will be backed by an ATL campaign and POS, as part of Coca-Cola Zero's first multi-channel media campaign.
Caroline Cater, director of operational marketing at CCE, said: "Coca-Cola Zero is growing ahead of the colas sector[3], and given the popularity of both cherry flavours and on-the-go formats, our new Coca-Cola Zero Cherry is a great way to make the most of this opportunity.
"We've backed the launch with our biggest ever marketing spend to help drive consumer awareness, and we recommend retailers stock up on the new variant to encourage sales in the New Year."
Coca-Cola Zero Cherry will be available in all pack formats, with 500ml and 330ml price-marked packs available at £1.00 and £0.49 respectively
NOTES
[1] +6.2% MAT Nielsen & CCE Margin Minder Report, Volume % Growth MAT to 03.10.15
[2] Kantar World Panel - Total Colas - Total Market- 52 W/E - MAT to Aug-15
[3] MAT Nielsen & CCE Margin Minder Report, Volume % Growth MAT to 03.10.15
