A stylish custom manufactured bottle by RPC Containers Llantrisant has given Boots Therapy Bath a fresh new look.
Boots is relaunching its Therapy range in a modern design that better reflects the products’ therapeutic qualities, and approached RPC to create the new Bath Soak bottle.
RPC Llantrisant’s custom design uses curves to convey a luxurious brand image that confirms consumer impressions of a relaxing bath experience. The 500ml bottle is blow moulded in clear PET, allowing the consumer to see the attractively coloured product inside – an effect enhanced by Boots’ use of clear labels to focus attention on the bottle.
“We feel that the exceptional quality of Boots Therapy Bath deserves a new look that better reflects the range’s style and sophistication,” explains Craig Davids, packaging technologist at Boots. “RPC Llantrisant has brought its practical and aesthetic expertise to deliver a solution that meets our high expectations for the brand.”
