CHEERS TO THE CHAMPIONS! CARLSBERG RAISES A GLASS TO LIVERPOOL FC WITH IT’S LIMITED EDITION RED CAN!30 June 2020
Carlsberg is celebrating Liverpool FC’s Premier League title win by launching a limited edition ‘champions can’ for fans in 23 countries across the world.
The limited-edition packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features Liverpool FC’s crest, player signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173 year heritage) with the words ‘Champions, 2020 onwards’.
Fans in the UK can be in with a chance to win the ‘champions can’ and Liverpool glass chalice in the coming weeks through an online giveaway.
A celebratory pack will also be made available in 23 countries including Australia, China, India, Ireland, Malaysia and the USA who will be able to find the limited-edition celebratory packs in selected stores over the coming weeks.
Head of Global Sponsorships, Louise Bach, said: “We’re delighted to be celebrating the team’s incredible season together with Liverpool FC fans across the world. Our role is to make football even better for the fans, and hopefully this will make their celebrations even sweeter.”
Carlsberg’s partnership with Liverpool FC is the longest in the Premier League, spanning 27 seasons. In 2019, Carlsberg worked with its brewmasters and scientists at the Carlsberg Research Laboratory in Copenhagen to brew an all red beer especially for Liverpool FC fans. The all red label, bottle and brew celebrated legendary manager Bill Shankly’s famous decision to turn the club’s kit all red – with the view that teams in red win more.