Manchester-based ShinDigger Brewing Co has partnered with Cepac to create sustainable packaging for its full product range.
ShinDigger approached Cepac, the UK’s leading independent corrugated packaging producer, to develop a shelf-ready, sustainable product for the brand’s 12 packs of 440ml cans which appeared in shops from late spring 2019. There is also an option for 330ml.
With environmental considerations to the fore, Shindiggers has replaced a tray and shrinkwrap combination with an innovative corrugated pack. The performance board construction utilises FSC certified liners, combined with a click and close design and two top flaps. The structure eliminates the need for additional tape or glue with the pack design strengthening the packaging for transit.
Boxes have been designed for use on packaging lines with or without drying equipment and include moisture control ventilation features to protect the packed product.
George Grant, co-founder of ShinDigger said the new packaging would boost the brand’s growth and expansion whilst reducing impacts on the environment. “Prior to working with Cepac," he said, "we were using tray and shrink packaging as well as taped boxes imported from China. The change to this new style of packaging fits well with our brand and appeals to ShinDigger customers, providing a high quality but sustainable packaging product for our beers.”
The new design can be fully recycled and reduces the overall energy levels used in the packing process, as shrink tunnel heat is no longer required. Cutting down on pack assembly time has also promoted greater production efficiency and increased output for the brewing company.
Jacqui McCarthy, business development manager for Cepac added that feedback from ShinDigger has been overwhelmingly positive, she said: “The craft beer market in the UK is booming and in such a vibrant market place, it’s great to partner with innovative companies such as ShinDigger to create a high-quality, sustainable product that will stand out.
“Cepac has a wide, specialist product range and we focus upon working together with our clients’ own print, design and production options, producing tailored performance packaging solutions in combination with the highest quality print to maximise our customers’ pack presentation. Our range of processes and flexibility enables us to match the demands of the brewing industry, with the scale and scope to meet the needs of the client base.”