Domino Printing Sciences' laser coding equipment is being used to date code Anheuser-Busch's best known brand at the company's plants in the US. The company has supplied 58 of its high-speed S300 scribing-lasers to date stamp bottles for Budweiser's "Born-On-Date" campaign to indicate the freshness of the company's products.
The S300 lasers are supplied with special software to enable printing onto small diameter bottles and a flat-field focusing lens that enhances printed code quality.
The "Born-On-Date" is followed by two characters that identify the brewery and labeller. The final two digits identify the 15-minute section of the day when the beer was bottled.
Domino account manager Peter Lindstrom says: "We were commissioned to code Anheuser-Busch's new plastic labels as the first phase of a potential three-phase project. This entails working with other suppliers to provide fully integrated systems in its new labellers, which will run both paper labels and the new plastic Bud Light label."