BRANSTON MAKES AUTUMN SPECIAL WITH NEW PRODUCT LINE UP
Branston, the UK's leading sweet pickle brand with 85.3% share* is launching a range of new products this autumn.
FLAVOURED PICKLE RANGE
The nation's favourite sweet pickle will shake up the flavoured sweet pickle segment worth £1.3m* with the addition of a brand new flavour, Sweet Chilli, created to tap into current flavour trends and consumer preferences for spicy foods. In addition to this, it will bring its existing Beetroot pickle under the Masterbrand banner with a packaging refresh to offer a clearer on-shelf presence.
TABLE TITANS
The quintessentially British brand is also re-launching its Rich & Fruity sauce this autumn with brand new packaging for greater stand-out on shelf, plus building on the equity of this strong offering by adding two new variants to create the 'Rich &' range. The two new flavours, 'Rich & Smoky' and 'Rich & Spicy', have been created in response to consumer demand for these flavours.
Victoria Adams, Branston Brand Manager comments: "As a brand we are determined to consistently innovate and lead across all categories we are in - these new range launches mark our third and fourth piece of NPD since acquiring Branston in February 2013. Our new autumn line-up is incredibly strong, with new flavours delivering on tastes that match current consumer demand and with packaging updates to have greater on-shelf standout and brand consistency."
The new product line up will be supported by marketing activity from November worth £140k including promoting the new range on ATM machines, a strategic social media campaign and creative PR support for all new SKUs.
Notes
*85.3% figure and £1.3m is taken from the IRI 52 w/e 15 August 2015
Branston Flavoured Pickle RRP £1.49. Sweet Chilli exclusive to Morrisons, Beetroot available at Morrisons and Sainsbury's.
Branston Rich & sauces, RRP £1.09. Rich & Smoky, Rich & Spicy exclusive to Sainsbury's, Rich & Fruity available at Tesco, Morrisons and Sainsbury's.
