47% of consumers and 71% of packaging specialists respectively voted cartonboard as the material most likely to gain importance in the future – well ahead of plastics, glass, paper and metal. It was also found to be the packaging medium demonstrating the most environmentally friendly attributes.
Overall, packaging out-performed all other promotional media in generating repeat sales and getting across product information.
87% of all respondents supported the view that brand loyalty, brand extensions and increased product offerings were certain to make packaging increasingly important as an advertising medium.
