BLOOM GIN TEAMS UP WITH MALMAISON FOR ON-PACK PROMOTION

10 February 2020

Leading gin brand, BLOOM Gin, has teamed up with the boutique hotel group, Malmaison, to offer consumers a selection of BLOOM Gin and Malmaison prizes through an on-pack promotion.

Promotional bottles will appear from this month until 30th June 2020 in select retailers including Tesco, Sainsbury’s, Asda, Waitrose, Booths and Morrisons. Consumers who purchase a 70cl bottle of Bloom Gin will have the chance to win prizes every month including one of two BLOOM & Malmaison prize bundles, which includes an overnight stay for two at selected Malmaison hotels, breakfast, dinner, a BLOOM masterclass, a BLOOM cocktail each and a BLOOM Gin triple miniature gift pack. Fifty runners up will also win a BLOOM Gin triple miniature gift pack each month.

To participate, consumers simply need to scratch the panel on the promotional neck tags to reveal their unique code and enter this on win.bloomgin.com.

Everyone who enters the competition before the end of June will also be automatically entered into the grand prize draw, giving them a chance to win the ultimate BLOOM & Malmaison experience, including a two night stay in a Malmaison hotel for two, breakfast & dinner, a BLOOM gin cocktail masterclass, a free cocktail for both guests, a BLOOM gin triple mini gift pack in the room and a year’s supply of BLOOM London Dry Gin.

Russell Kirkham, Marketing Director for Quintessential Brands UK, owners of BLOOM Gin, comments, “BLOOM Gin is a floral gin that epitomises style, sass and substance with its beautiful bottle and quality ingredients. We therefore felt that Malmaison was the perfect partner to help bring this mantra to life, given their reputation for having some of the most stylish, boutique hotels in the UK. 

“Through the on-pack promotion we hope to make BLOOM appeal to like-minded consumers who enjoy the finer things in life, while also supporting our valued customers by helping to drive rate of sale with this offer.”

 



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