Paper manufacturer Billerud is exploiting the growing trend in Germany for online take-away food ordering by supplying its 100% primary fibre paper for new, higher quality pizza boxes for online ordering company Lieferando.
Led by the example of Italy, where pizza delivery boxes are always made of primary fibre, strict product safety regulations around food packaging are leading to the trend moving to other European markets.
Lieferando has therefore made the decision to switch to the superior quality material for its pizza boxes.
The strength of the raw material makes it possible to reduce the weight of the packaging and at the same time increase the printability and purity of the food packaging.
The new boxes will be produced in Germany by Schiettinger Group, near Stuttgart, a company that produces corrugated boxes and displays, and specialises in high quality flexo print; and MB Karton Ernst Behrend in Berlin, a food industry specialist producing folding box boards and corrugated boards.
Bernhard Schinner, plant manager at Schiettinger, says: “We are a strong believer in the supremacy of primary fibres and the demand is constantly growing.
“Sustainability questions are on the agenda and we want to take our responsibility in the value chain by reducing the packaging weight and thus the waste.
“Billerud is a natural partner for us since they are in the forefront of developing high quality materials for smarter packaging solutions.”
Kai Hansen, MD and founder of Lieferando, adds: “We are a new company wanting to challenge the market by modern technology and high customer satisfaction.
“It is therefore natural that we look for smarter packaging that boosts our brand and protects out high quality pizzas in the best possible way.”
Sweden-based Billerud’s paper is made from 100% primary fibres and complies with FDA 2011 Title 21, Chapter 1, §176.170, §176.180 and BfR 2012 A, recommendation XXXVI. The paper is both compostable and recyclable.
Billerud supplies primary fibre paper for 'superior quality' Lieferando pizza boxes in Germany
