Berlin Packaging brews up big appeal with custom craft beer bottle design
Peace Tree Brewing Company was founded in 2009 in a former Nash Rambler car dealership on Main Street in Knoxville, Iowa. The proud craft brewery is dedicated to brewing handcrafted, full-flavored beers with a great attention to quality, and has enjoyed success in recent years. Their product line consists of four flagship craft brews as well as several seasonal and specialty beers produced throughout the year.
Peace Tree came to Berlin Packaging when they wanted to modify their existing bottle to achieve a true 12-ounce fill on the production line (instead of 350 mL) and to change the neck finish to allow for easier opening. Importantly, Peace Tree also desired packaging that would help their product stand out in the highly-competitive craft-beer market. They also wanted a supplier that would ensure greater supply-chain efficiencies like just-in-time delivery of packaging, thereby allowing them to improve product availability.
Berlin responded to all these needs with a custom 12-ounce amber glass beer bottle designed by its Studio One Eleven innovation team. This bottle solved the 12-ounce-fill and neck-finish objectives while also reinforcing brand recognition and strength with its unique shape and distinctive embossments – all while working perfectly on the existing filling line equipment.
The new bottle launched in November of 2016. Initial marketplace reaction to the new bottle has been very positive, and Peace Tree is enjoying increased production and stocking efficiencies. The brewery opened a new “contemporary-meets-industrial” taproom – located in a renovated Quonset hut in the East Village in downtown Des Moines – on January 1, 2017.
