Beatson Clark sheds a tear to add a breath of fresh air

2 December 2002

Beatson Clark has helped Reckitt Benckiser to brand a new Air Wick from Haze air freshener. The 100ml tear-shaped glass bottle is available in four different fragrances and is designed to look like a perfume bottle. The fragranced room spray is available in four variations. The design of the bottle was originally made with help from French design agency Landor.

"For the fragrances themselves, we wanted to create a long lasting, light, and subtle air freshener that would prove to be popular in households across Europe," says Reckitt Benckiser Brand Manager Renaud Galzy.

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