Ball to showcase latest can range and innovations at BrauBeviale to demonstrate the versatility of the most recycled beverage container in the world

19 October 2018

With a reputation built on continuous innovation to meet complex market demands, Ball will showcase new innovations alongside its extensive European portfolio of can formats, bottles and range of special effects and ends. Innovations under the spotlight will be DayGlo, Spot Matte, Enhanced Can and Cameo Print, all of which will all be available for customers to sample and discuss at Ball’s dynamic and interactive stand.

Cans are incredibly versatile and are an ideal solution for all beverages, from water to wine, CSDs to craft beer, juices to iced tea and iced coffee, and many more. Visitors at the stand will understand Ball’s ability to adapt to customers’ needs, and to help customers stay ahead in the current competitive market. At Ball, we don’t just offer products; we guide our customers through their journey into canning to and provide best practice sharing, design expertise, technical support and close collaboration. Ball’s European design and graphics experts ensure customers’ designs are translated as accurately as possible onto the 360 canvas, guiding them through the entire process to ensure their brand’s personality is captured with a dynamic and innovative can design.

Ana Neale, director, marketing and strategic planning, Ball Beverage Packaging Europe, said: “As the most recycled beverage container in the world, with an average recycling rate of 69%, more customers are turning to cans to solve their packaging needs. Regardless of colour or design, the can is fully recyclable, and 75% of all aluminum ever produced is still in use today, making it the ideal beverage container from both a design and sustainability perspective”.

Held in Nuremberg from the 13–15 November, visit Ball at BrauBeviale at stand 115, Hall 4A.

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