The Belgian start-up Yugen has teamed up with the world’s leading beverage can manufacturer, Ball Corporation, to launch the first kombucha in printed cans on the European market. Filled in fully recyclable aluminum cans, Yugen Kombucha appeals to health-conscious consumers wanting a high quality organic product in convenient, portable packaging.
Available in three enticing flavors, each can design features an up-and-coming illustrator’s vision of the ancient Japanese word “Yugen” – which is used to describe the overwhelming feeling of admiration for the beauty of the natural world. Currently sold in Belgium, the ambitious brand is now expanding its reach into other European regions such as Germany, the Netherlands, France and Scandinavia.
The fastest growing category of all functional beverages and a huge trend in the US already, the fermented tea drink kombucha is loaded with probiotics, healthy acids and antioxidants – adding new depth and quality to the beverage landscape. The dramatic growth in the category is reflected in the number of new kombucha drink launches in Europe, with the first half of 2019 already out performing the whole of 2018.
Each can of unpasteurised Yugen contains four powerful herbs, blended with pure organic juice. Providing superior product protection for the billions of beneficial organisms in Yugen, the can was an obvious choice for Chris De Backer, co- Founder and Brand Manager, Yugen Kombucha.
“Cans are awesome. Not only do they protect our product but they’re also eco-friendly, being the most recycled beverage packaging in the world.” he says. “Lightweight and unbreakable, they’re convenient to carry around on a day out at the beach, the mountains, festivals and sporting events.”