Targeting the premium wines market, Ball Packaging Europe is to manufacture cans using a packaging process patented by an Australian company.
Ball says it is the only authorised European provider of cans for wine using Barokes Wines’ Vinsafe technology, designed to ensure ‘product integrity, consistent quality, stability and longevity’.
Ball is licensed to produce slim cans carrying the Vinsafe logo to show its compliance with specified and globally patented standards.
The move opens up new markets for European wineries to produce wines in a can to Vinsafe standards, says Ball.
The product is aimed at 20 to 39 year old ‘non-traditional’ wine drinkers, single households and hotel mini bars.
