Jason Naylor, ASDA category manager at Geest, comments: "We wanted to create a table presentable container that would complement the products premium brand values. By using PET, which is new to this product area, we have achieved a similar visual appearance to glass but have provided a lighter weight, more versatile option."
The Extra Special 170g pot is a new tier to the ASDA dip category for 2003. The design is at home in the dining room and the picnic hamper.
