AQUA CARPATICA LAUNCHES THE ONLY NATURALLY NITRATE-FREE & LOW SODIUM MINERAL WATER IN WORLD TO UK MARKET IN OCADO DEAL14 March 2017
AQUA CARPATICA LAUNCHES THE ONLY NATURALLY NITRATE-FREE & LOW SODIUM MINERAL WATER IN WORLD TO UK MARKET IN OCADO DEAL
NATURE’S MOST PERFECT MINERAL WATER, DEDICATED TO BABIES, EXPECTANT MOTHERS, ACTIVE AND MOST DEMANDING HEALTH CONSCIOUS PEOPLE, TO MEET DEMAND IN BRITAIN FOR BOTTLED WATER WITH HEALTH BENEFITS
AQUA Carpatica a water brand that to date has been sold in many European countries, Australia, Japan and all of the USA, is entering the British market through Ocado.
The brand retails the UK's first naturally Nitrate-free and low Sodium mineral waters, that contain the lowest amount of either substance of any natural water on earth; not man-made, purified, or artificially enhanced. Courtesy of the water’s pure composition and high alkalinity (pH 7.8), AQUA Carpatica delivers an exquisitely crisp, refreshing andperfectly balanced flavour, with no bitter, salty or sour after-taste.
The launch in Ocado will meet burgeoning demand in Britain for naturally functional bottled waters with clear health benefits.
AQUA Carpatica’s water portfolio is available in two varieties: Still Natural Mineral Water and Naturally Sparkling Mineral Water. Ocado will initially stock seven SKUs: Still Natural Mineral Water 500ml, 1 litre and 1.5 litre, and Naturally Sparkling Mineral Water 500ml and 1.5 litre, available in BPA (Bisphenol A) free, 100% recycleable plastic bottles. Both variants of water are also available in 750ml glass bottles.
AQUA Carpatica’s launch in the British market will grow the business by contributing to the expanding UK bottled water market. In UK, the bottled water category has grown by 12 per cent in 2016, with current sales valued at £871 million.1
Ocado’s bottled water category is a key growth driver, year on year, for the Ocado platform. AQUA Carpatica commits to be a major contributor to this category and the unique, naturally Nitrate-free and very low Sodium composition of the range makes the brand best placed to meet this increasing demand as the sector’s growth is being fuelled by consumers looking for products with health credentials2.
AQUA Carpatica offers naturally untouched mineral waters of the highest quality, generated from a unique land deep within the Carpathian Mountains. With no agriculture or industrial activity in the surrounding areas, AQUA Carpatica’s source is protected from chemicals, fertilizers, CFCs and other contaminants providing consumers with a healthier alternative and more transparent label.
As Nitrates and Sodium can be damaging in large quantities3, AQUA Carpatica’s water is naturally functional, supporting overall health and wellbeing. The water naturally contains electrolytes and minerals, including Calcium, Magnesium and Potassium, stimulating both digestion and metabolism, helping to prevent kidney stones and neutralise lactic acid produced by physical exertion. As a result, the water is perfectly suited for athletes and people who engage in high levels of physical activity, for those suffering of high blood pressure or on low-sodium diets; it responds to the needs of most demanding health conscious people.
In many European countries, legislation ensures that Nitrate (NO3) content in bottled water does not exceed 50mg per litre for adults, while for new born babies and pregnant women any more than 10mg per litre can be dangerous. AQUA Carpatica is the solution with a naturally Nitrate-free water.
Mr Jean Valvis, Founder and President of AQUA Carpatica says: "AQUA Carpatica’s launch into the UK market is central to the company's expansion plans. With strong growth in the bottled water category being driven by consumers purchasing products with strong health benefits, we see AQUA Carpatica as best brand choice to meet this demand. Ocado is the perfect partner to deliver brand commitment to a healthier consumer lifestyle."
"The brand has found success to date in mainland Europe and across the U.S. by providing a completely unique product: a range of waters that are naturally Nitrate-free and contain the lowest Sodium of any water on earth. We are confident that the brand will deliver its health and taste, and become just as popular in the United Kingdom."
AQUA Carpatica is available throughout the UK at Ocado.
1 The Grocer Bottled Water Category Report 2016: http://www.thegrocer.co.uk/reports/category-reports/bottled-water-category-report-2016/533605.article
2 The Grocer Magazine Focus on Bottled Water Category Report 2016: http://www.thegrocer.co.uk/reports/category-reports/bottled-water-category-report-2016/533605.article