Brand security specialist BrandWatch Technologies has launched a covert product to further help combat counterfeiting and product piracy.
Combined with its proprietary Reveal detector, the new SecuriTagg will help brand owners ‘fight back’, claims the company, whose microscopic markers are designed to authenticate genuine items in a wide variety of industries.
From pharmaceuticals to small wine makers, BrandWatch products ‘are a good match, as they can be easily integrated into small batches or larger production runs’, says Steve Delepine, VP business development at BrandWatch.
SecuriTagg can be used as a stand-alone feature as well as layered with existing security measures.
Best practice for brand owners is to take a multifaceted approach to anti-counterfeiting, says BrandWatch.
Intellectual property crimes are said to drain the US economy of US$200 to US$250 billion annually.
