Announcing a new partnership
British insight-driven packaging innovation specialists, Touch, and US-based strategic branding experts, JAM (Johnson And McGreevy, Inc.), have formed a global partnership aimed at delivering integrated, next generation packaging solutions for their clients.
The partnership combines JAM’s expertise in designing game-changing customer experiences and brand elevation, with Touch’s disruptive innovative approach to branding, product and structural design. Between them, Touch and JAM have clocked up over thirty years experience working with, and sharing some of the world’s most exciting, challenging and rapidly-evolving brands.
The organic joining of forces has streamlined the business model connecting consumer, design and manufacturing in both the UK and the US. The partnership offers their clients unique and tailored solutions that go beyond their usual packaging and branding expectations.
“JAM and Touch were familiar with one anothers’ innovation expertise having shared some of the same clients for many years,” says Peter Johnson, founder at JAM. “JAM’s open floor plan of strategists, 2D and 3D designers established a creative mosh-pit for our rapid innovation tool, JAM Session™. This process allows our clients to test a hypothesis or a new product opportunity without the time and funds associated with traditional innovation methods.” Guy Harrison, CEO of Touch states, “By combining Touch’s in depth knowledge of how to engineer for success, with JAM’s cohesive brand communication expertise, we are able to bring products to market, faster, leaner and smarter, shaping consumers’ lives on a global scale.”
