Payne's reputation as a one-stop supplier for easy opening and branding and communications has been underlined by Alfares Pharmaceuticals Co's decision to use branded tear tape from the company across its product range.
The Damascus company has used Payne tear tape for several years to provide convenient opening and tamper evidence for overwrapped products. Keen to reinforce its on-pack brand image, Alfares recognised it could effectively do this at the point-of-opening by incorporating messages into the tape.
Payne has supplied a branded Supastrip tear tape featuring a wide width Alfares logo. Full design origination was provided by its in-house design studio in Nottingham. The 9mm tape is supplied on 2.5km bobbins to allow longer production runs between changeovers.
“We already recognised the benefit of Payne's tear tape, but the addition of our logo has further enhanced its value,” says Dr Nader Chaghlil, general manager.
