1 June 2020

Albacher is the first beer in Romania to benefit from a superior aluminum foil can lid label to ensure that their beer is perfectly clean when the consumer chooses it from the shelf. The hygienic lid keeps the top of the can clean, protecting from dust and germs. Consumers can be sure to enjoy their beer with maximum safety and hygiene.


Innovative partnership

“Romaqua Group and Multi Color Corporation have been business partners since 2008 when we launched Albacher beer and we opened the beer plant in Lancram. The green-field project and the eagerness to produce a premium beer in one of the most modern breweries in the world, inevitably has led to our purpose to also have reliable and highly professional partners. Mihaela Draghici, PR Director, Romaqua Group

“Moreover, wanting to be innovative on the beer market but also out of respect for consumers, since 2008, we have chosen to use a protection foil on the top of the can, an aluminium lid which guarantees the integrity of the product.

Multi Color Corporation has brought the best solution, the one we are still using today and which is highly appreciated by our consumers. We have had a beautiful and efficient partnership for over 12 years, we are glad to have such long-term partners because successful business can only be run with trustworthy partners, the ones you can rely on and can constantly provide the same quality product.”

Additional Benefits

These are the 5 biggest advantages that Can Lid Labels can offer you:

· Protects the can closure against soiling

· Fully recyclable

· Premium visual enhancement

· Additional advertising space

· Flexible support of advertising campaigns, promotions, special events, re-launches and more

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