AERO HEAVENLY MOUSSE BRINGS A TOUCH OF INDULGENCE TO THE CHILLED DESSERTS CATEGORY
Parker Williams have created a design for Aero Heavenly, a deliciously indulgent single tub of mousse. Available in a large, sharable 170g tub, the new Aero Heavenly product will sit within the chilled dessert category.
The Aero Heavenly design incorporates the iconic Aero chocolate bubble logo and pattern on a white background. It’s offset with a shot of a spoonful of the textured fluffy mousse topped off by a premium lid in a gold hue.
Aero Heavenly Mousse is available in two flavours: Milk Chocolate Mousse with Salted Caramel Sauce and Hazelnuts and Salted Caramel Mousse with Caramel Sauce and Pecan Nuts.
The product has been developed by Lactalis Nestle Chilled Dairy for that special, cosy “me time” on the sofa and reflects the indulgent, melt in the mouth properties that consumers will be familiar with from the chocolate bar equivalent.
Jo Saker, Creative Director at Parker Williams said: “We were delighted to be given the opportunity to work on such an exciting NPD project for Lactalis Nestle and we’ve enjoyed each step of the process. The brief was to create a design which heroes the rich indulgence of taste and texture of the product while still retaining the core visual equities of the Aero brand. Our design heroes the premium nature of the offering, sat on a spoon showcasing its bubbly texture, caramel sauce and chopped nuts. The brand’s signature ‘bubbles’ delicately punctuate the pack as well as the familiar Aero logo. Differentiation of the two product flavours was key in the design process ensuring both were clearly identifiable from each other.”
Francois Boulard, Senior Brand Manager at Lactalis Nestle said.“We are really excited to be launching these delicious new products. The main challenge within this brief was to create a clear on shelf distinction between each of the flavours; ‘Milk Chocolate Mousse with Salted Caramel Sauce and Hazelnuts and Salted Caramel Mousse with Caramel Sauce and Pecan Nuts.’ Parker Williams took on a smart approach and accomplished this with great success. We are delighted with the end result!”
