Conceived by design agency Bussroot, the pack includes examples of effects including morphing, animation, flips and 3D lenticular, as well as complex cutting, creasing and folds created on Reflex’s specially adapted Young-shin machine. The Magic Box also combines traditional silk screened chrome with litho printed lenticular, creating a rich metallic effect.
Three lenticular lenses are used – 62 lines per inch (lpi), 75 lpi and 161 lpi. The latter was required to animate the intricate detail of a pocket watch.
Contact details
Reflex Printed Plastics
T: +44 (0)1892 752888
