Tesco and 2 Sisters Food Group’s Innovative FormshrinkTM Chicken Pack wins 2 Starpack Awards for Environment and Technical Development.
20 June 2008
Multivac is delighted to win two Starpack awards for our innovative FormShrinkTM Whole Chicken Packaging Format. Firstly for Environment - New Developments sponsored by WRAP and secondly for Technical Developments sponsored by the PPMA.
The FormShrinkTM Chicken pack, developed by Multivac with film partners Krehalon for 2 Sisters Food Group and Tesco, was designed with a number of specific objectives: increased shelf life, reduced in store wastage, better security and reduced packaging waste. Key benefits delivered to the consumer are reduced packaging and ease of opening with a specificly designed easy access “tear tab” and clear simple to read instructions on the special Krehalon pre-printed top and base films.
“A truly technically innovative pack for whole chickens with the very real benefit of reducing packaging material usage”. Starpack Awards Judges comment.
This pack delivered 4 extra days shelf life and a 68% reduction in packaging over traditional packaging formats. By removing the need for the standard plastic tray traditionally used by chicken packers, Multivac with their film partners Krehalon have been able to design a totally new chicken packaging format.
“The FormshrinkTM Project has been a win-win for everyone. It has helped 2 Sisters deliver a truly innovative chicken pack for Tesco that not only offers significant environmental benefits in packaging waste reduction but also critically offers additional key advantages to us as packers, to Tesco as the retailer and to you at home as the consumer.” Steve Rooke, Packaging Development Manager, 2 Sisters Food Group.
The environmental benefits were recognised by Starpack as being two-fold firstly there was the packaging reduction to the consumer in terms of the domestic waste stream. But there was also the additional environmental benefit of producing all the packaging onsite reducing the carbon emissions from transporting pre-made trays around the country and an additional win on crate fill with higher volumes per crate. This resulted in less fuel and fewer journeys with a projected annualised packaging waste weight reduction of 100 tonnes / year.
Tesco is committed to packaging reduction wherever possible, we are therefore delighted that the FormShrinkTM chicken pack has delivered a 68% reduction in packaging, significantly reduced in store wastage and most importantly enabled us to offer an even better quality product with a longer shelf life to our customers. Max Tooley, Tesco’s Technical Manager - Poultry
“Another piece of thinking outside the box led to this great environmental initiative which offers a significant 68% reduction in packaging weight”. Starpack Awards Judges comment.
The pack is produced on a R550 FormShrinkTM thermoforming machine specially developed by Multivac using FormShrinkTM film developed by Krehalon.
chicken.jpg
