Leading label manufacturer, The Label Makers, has produced a new look for distiller non-alcohol spirit brand, Amplify. Seeking to “refresh the alcohol-free ‘spirit’ sector” and positioning itself as “spirited, carefree, adventurous, sociable and uncompromised”, the vibrant new label features a bespoke painting by artist Sophie Abbott, which has been faithfully reproduced by Leeds-based brand design consultancy, Elmwood, who worked closely with the premium label manufacturers to achieve a high quality result.
Amplify is launched by speciality drinks supplier, Intercontinental Brands (ICB), who has previously worked with The Label Makers on a number of label projects.
“The label was digitally printed on a verge extra blanc material, which helped to simulate a canvas painting,” said The Label Makers Ben Robinson, “it was then embellished with a luxurious satin gold foil to add premium cues to the consumer. The foil was specifically chosen to match the beautiful gold stopper. The label was also embossed to elevate the whole aesthetic. A gloss screen varnish was added to particular elements of the paint design to make it appear wet, just like a freshly completed work of art.”
Clare Gibson, Intercontinental Brands’ marketing director, said: “Amplify is all about making the most of your experiences by amplifying your senses. Through our previous work with The Label Makers, they have demonstrated their comprehensive set of skills. For this project in particular, their embellishment capabilities were able to achieve a superb result.
“We wanted to bring to life the vibrant painting design with a canvas feel and accentuate the detailing by creating the wet paint look. The result is sophisticated, vivid and engaging.
“We worked closely with Ben from The Label Makers team. He is excellent and always delivers on brief. By presenting us with a range of options at each stage of the production process and by accommodating any amendment requests, he creates a bespoke solution that allows us to fulfil our packaging potential.”
The burgeoning non-alcoholic spirits category has already been tipped as one of the biggest trends of 2020. And with dry January attracting over 4 million participants in the UK last year, Amplify looks set to tap in to consumers’ thirst for alcohol-free products in the new year.
