The French dairy producer ‘En Direct Des Éleveurs’ wins two prestigious awards with Ecolean
14 June 2017
The French dairy producer ‘En Direct Des Éleveurs’ wins two prestigious awards with Ecolean
Receiving two prestigious awards at the World Dairy Innovation Awards 2017 in Dublin, French dairy producer En Direct Des Éleveurs was one of the night’s most highly profiled winners. The company’s choice of Ecolean Air Aseptic 1000ml for its sustainable and traceable milk from French cows was recognised with two awards, Best New Brand or Business and Best Dairy Packaging Design.
Commenting on the two awards En Direct Des Éleveurs received, the World Dairy Innovation Award jury stated: “En Direct Des Éleveurs has a great brand concept – transparent, responsible and traceable – created and run by farmers. Ticks all the right boxes!”
“We are happy to have been recognised as Best Dairy Packaging Design and Best New Brand or Business in the World Dairy Innovation Awards. This is, I think, because of our different model of agriculture, our different model of production and the unique and innovative Ecolean package. Differentiation is always important”, says Fabrice Hégron, founder of En Direct Des Éleveurs.
“These awards are yet further proof of the broad appeal of our packaging solutions. We are fortunate to be working with some of the best dairy producers in the world. Producers that are willing and able to go that extra mile, in the search for finding innovative ways of bringing their great products to the consumers,” says Anna Annerås, Marketing Director, Ecolean Group.
Ecolean Air Aseptic 1000ml not only provides a flexible and lightweight package for French consumers, with a unique QR code En Direct Des Éleveurs also makes it possible to trace which farm the milk has originated from. The high-quality milk from En Direct Des Éleveurs – rich in Omega-3 and free from palm oil and GMOs – is currently sold individually or in a multipack of six units, in over 260 supermarkets and hypermarkets throughout western France.
In 2016, En Direct Des Éleveurs’ milk in Ecolean Air Aseptic was awarded the Innovation Award of Dairy Products at SIAL Paris – the world’s largest food innovation exhibition.
