Independent research commissioned by Big Bear Confectionery has revealed the top considerations for Brits deciding on confectionery choices.
The research of more than 2,000 people revealed the top three considerations to be price, quality and a recognisable brand. However, new products and flavours and, perhaps surprisingly, brand heritage over-indexed amongst the 18-29s, with sharing bags more than four times more popular amongst this demographic.
Andrew Ovens, marketing manager at Big Bear Confectionery which makes the iconic Fox’s Glacier brand, said: “With sugar confectionery predicted to grow annually by 3.6% until 2021, it presents real opportunities to drive sales where brands have their proposition right. Price does remain a key priority, but it’s encouraging to see quality ranked so highly.
“As a producer of heritage brands, we know our products are popular amongst an older consumer, however we were somewhat surprised to see heritage ranking even more highly amongst the younger demographic.”
