Solucan and Zappar use augmented reality to help bring people together during self-isolation
20 April 2020
To emphasize solidarity and locally sourced products in a time of crisis, Solucan partnered with Ô Quai des Brasseurs, Kombuchanv, le Temps d’une Pinte, and Zappar for the launch of “Scan the Can” #cavabienaller (#thingswillgetbetter).
With the support of Zappar, the world's leading augmented reality platform and creative studio, and James Forest, a local musician, we will be launching the “Zappar Scan” #cavabienaller initiative. Canned editions from participating microbreweries will feature the #cavabienaller rainbow logo, where an interactive WebAR experience activates via scanning a QR code.
This initiative aims to add a splash of colour onto the grey canvas that this period of confinement represents. When scanned, a face filter appears where clouds gather around the participant’s head, with rain and thunder. After a few seconds, the clouds dispel to reveal a rainbow shining over the user’s head, representing how the situation will improve. Once a photo is taken, it can then be shared across social media and with friends and family.
You can use the app for yourself by scanning the code below (found on cans) via the WebAR link here: https://web.zappar.com/ or simply by tapping this link from your mobile device: https://web.zappar.com/?zid=z/DEIn1c.
WebAR is a new way to access AR content, enabling users to access AR content via the browser on their smartphones, without the need to download an app. Customers open their camera, scan the code, and a web page opens up, acting as the gateway into the experience. This means anyone with a phone and data connection can use the AR face filters.
Ed Morris, VP of Strategic Partnerships in North America, comments: 'It has been an honor to be a part of this fantastic campaign and to donate our resources, in the spirit of solidarity and togetherness, to help spread a little bit of hope and positivity during
this difficult period globally.'
All of the participants, from the graphic artist to the programmers and the artisans, are participating voluntarily, in a spirit of solidarity. Brand owners are also donating a portion of the profits from the products they sell to charities.
