SIMPLEE ALOE LAUNCHES NEW FLAVOUR USING ON-TREND ‘SUPER BERRIES’
Simplee Aloe a range of functional all-natural aloe vera ‘superjuice’ drinks, has added a new flavour to complement their two existing SKUs. This new addition comes as the business leads growth in the UK aloe vera juice category, which is currently worth £4 million and has tripled in size in the last year due to rocketing consumer demand( Kantar Worldpanel research). Simplee Aloe is at the forefront of this market with sales of its aloe vera juice products accounting for almost half of the national total.
Packed with all the natural goodness of refreshing Aloe Vera, Simplee Aloe’s latest SKU is blended with popular ‘super berries’ acai berry and blueberry, which are widely acknowledged to be high in anti-oxidants. Wholesaler listings of the new ‘super berries’ SKU include CLF and Simple Simon.
Central to Simplee Aloe’s success is its unique offering, which unlike other aloe vera drinks, provides consumers with all the functional benefits of this wonder plant in a great tasting and all natural juice drink. The range is made from the finest ingredients, never uses concentrates and every carton contains at least 35% aloe vera, produced from the inner gel and not the whole leaf. It contains no preservatives, added sugar or bits and only uses naturally occurring ingredients.
Simplee Aloe Co-Founder Alex Lai commented:
“The aloe vera juice category is a rapidly growing market and we are excited that Simplee Aloe is at the forefront of this. We see the new SKU attracting more consumers and helping to introduce Brits to the fantastic advantages of aloe vera juice.”
Simplee Aloe is the perfect way to conveniently enjoy the benefits of aloe vera. Every drop is rich in essential vitamins A, B1, B2, B6, B12, C and E as well as calcium, magnesium, zinc and potassium, and a whole host of other properties which can support digestion, a healthy immune system and help keep skin looking its best.
Simplee Aloe is available in two different sizes (330ml and one litre). The 330ml ‘grab and go’ Tetra Prisma Aseptic carton with easy to use DreamCap is ideal for busy people who want to get a great tasting healthy boost whilst on the move. The family size offering is designed to store in the fridge and enjoy throughout the week, and is the perfect morning pick-me-up.
The Simplee Aloe drinks are available nationwide at The Co-operative Food, Waitrose stores, Ocado, Sainsbury’s, Asda, Whole Foods Market, Holland and Barrett, Nisa Wholesale, and over 200 nationwide independents.
