NXP and Guala Closures to Bring Smart-Security NFC Closure Solutions to the Wine & Spirits Market

29 January 2016


NXP and Guala Closures to Bring Smart-Security NFC Closure Solutions to the Wine & Spirits Market

NXP Semiconductors and Guala Closures Group today announced a collaboration to develop next generation closure solutions for the wine and spirits industry. These smart-security closure solutions will integrate near field communication (NFC) technology, providing anti-counterfeit and tamper-evident applications and monitoring.

NFC will also be used to offer a direct engagement touch point with consumers - with a simple tap of an NFC-enabled smart device consumers can learn more about the beverage in question, receive cocktail recipes, special offers, loyalty rewards and much more. These new and advanced closure solutions aim to guarantee the authenticity and integrity of branded products, hugely benefitting both beverage manufacturers and their consumers.

The new NFC-enabled closures from Guala will feature an opening detection and logging technology to give a clear indication of an unauthorized opening of the bottle. Consumers can also verify the genuine provenance and integrity of the product via any NFC enabled mobile device and pertinent application. Brands will be able to interact with consumers via NFC smart engagement programs both at the point of purchase and throughout the usage of the product.


"The collaboration between NXP and Guala Closures will enable a new generation of products for Guala Closures Group and the beverage closures market. The result of our work together will generate an electronic tamper evident barrier for counterfeiters and will add an extra level of protection to our non-refillable systems. On top of the advanced closure safety, this innovative solution will provide a unique communication platform for our brand clients to connect and engage with their consumers at the point of purchase and usage," says Maurizio Mittino, head of research and innovation at Guala Closures. "This revolutionary product line will generate tremendous market opportunity for us, particularly in those markets where counterfeiting is a widespread phenomenon and the population is highly aware of beverage counterfeiting."

 

"Building on our long-standing leadership in NFC, NXP's collaboration with Guala Closures supports our constant quest for innovation in the smart and secure product space," says Matthias Poppel, general manager smart mobility and retail, NXP Semiconductors. "As the world is becoming ever more connected, our NFC technology enables unique identity products, secure brand protection solutions, a new level of product traceability as well as smart marketing services. This new scalable anti-counterfeit closure solution shall enable Guala customers to protect their revenues and valuable brand assets."

 

 

 



Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.