Nutrition science-based baby food company Square Baby now ships in sustainable coolers from Vericool
18 September 2018
San Francisco area companies defining the future of meals and sustainability with Square Baby’s premium, dietician and paediatrician-developed Baby Meals delivered in recyclable and compostable Vericoolers®.
Vericool, makers of the only high-performing, cost-effective, compostable insulation and recyclable cold-chain packaging, today announced a multi-year sustainable cooler partnership with San Francisco Bay Area-based Square Baby. Square Baby joins the global movement to reduce use of expanded polystyrene foam (EPS, commonly referred to as Styrofoam®) waste. As more counties and cities across California and the United States continue to ban single-use plastics and EPS, companies are starting to use environmentally-friendly shipping alternatives, such as Vericoolers®.
Developed by dieticians and paediatricians to support child health and development, Square Baby is the first baby food company delivering fresh, ready meals that meet 100% of the daily nutrition needs for babies ages 4-6, 6-8, and 8-12 months old. Square Baby currently ships their nutritionally balanced meals in sustainable Vericoolers throughout the Bay Area. Square Baby is also shipped in Vericoolers to other California locations, Washington, Oregon, Idaho, Utah, Nevada, and Arizona. The company has plans to expand distribution.
“I created Square Baby to provide busy parents a simple way to ensure their babes receive 100% balanced nutrition each day,” said Katie Thomson, Square Baby CEO and co-founder. “As a mom and as a registered dietician with food industry experience, I knew there was a way to deliver freshly made, nutritious baby food directly to the doorstep.”
Square Baby provides health and eco-conscious parents a simple meal solution delivered in a beautiful and environmentally-friendly cooler that can be easily placed in curbside recycling.
“Vericool cares as much about the health of our children as we do. They ensure that our nutritionally-balanced meals stay fresh and that they arrive at the right temperature to Square Baby parents’ doorsteps,” said Thomson.
Vericool’s innovative Vericoolers are as cost-effective as EPS (commonly referred to as Styrofoam®), with a moisture-resistant cooler designed to eliminate thermal edge loss, reducing the amount of coolant required, as well as the total packed weight of the package. Made from post-consumer plant fiber, the Vericooler I meets US ASTM D6400 and Home Compost Standards; when the compostable insulation pillow is removed, the Vericooler can then be placed in curbside recycling, where it is available-reducing landfill, ocean and waterway waste, while taking the guesswork out of package disposal.
“Healthy choices start with the right foods delivered in sustainable coolers. Parents are really in tune to how their consumer choices impact the environment. We’re pleased to work with Square Baby to bring healthy, simple choices home,” said Darrell Jobe, founder and CEO of Vericool. “Square Baby’s admirable dedication to providing babies at every age and stage of development with truly exceptional nourishment is one that we at Vericool identify with, as we expand on our mission to eradicate environmentally detrimental expanded polystyrene (EPS, commonly referred to as Styrofoam®) packaging, and in doing so, improve the lives of the next generation.”
Square Baby’s Square Meal System™ was carefully designed by registered dieticians and paediatricians to support a child’s needs and specific dietary restrictions with customised meal plans, including a variety of adventurous food options to spur interest in new flavours and textures. Current recipes include single-ingredient options such as Lil Mango and Lil Peas, as well as more complex options such as Beet Berry, Avocado Greens, Apple Curry Chicken and Spinach Dahl, intended to encourage palate development.
