Munchy Seeds, a leading producer of sweet and savoury roasted seeds, is launching its delicious new Salted Caramel Seed Mix into Waitrose stores on 16 April.
The crunchy new Salted Caramel seeds blend perfectly roasted sunflower and pumpkin seeds with a pinch of coconut and a sprinkle of sea salt flakes for a sweet and salty flavour that is irresistible.
These tasty new nibbles come in two snack-ready sizes and will appeal to health-conscious consumers looking for a sweet treat that's both delicious and bursting with goodness. Plus they are suitable for vegans, are gluten free, dairy free and contain no artificial colourings, flavourings and preservatives.
“The healthy snack sector is becoming increasingly competitive so it's vital to tap into key trends and launch products that appeal to a broad range of consumers,” explains Lucinda Clay, co-founder of Munchy Seeds, which is based in Suffolk. “Salted caramel is a hugely popular and very recognisable flavour right now and we knew that our customers would go wild for it. We expect these snack packs to fly off the shelves.”
Alongside the new Salted Caramel seeds, Munchy Seeds also produces a broad range of sweet and savoury seed blends using the highest quality and sustainable seeds.
“Seeds are a fantastic source of protein, vitamins, minerals and natural energy so they are perfect for today's increasingly health-conscious and clean eating snackers,” continues Lucinda. “We are obsessed with our new Salted Caramel flavour – you can taste the saltiness and sweetness together and the addition of a little dried coconut adds a brilliant depth of flavour to the blend. They are fantastic as a snack for any time of the day, or can add a healthy boost of goodness to yoghurts, porridge, ice cream or smoothie bowls,” she adds.
The new Salted Caramel Seeds are available in 120g tall pots, RRP £2.49 and 25g handy snack packs, RRP 70p from Waitrose. There is also eye-catching new POS and merchandising material available to support the launch.
For more information on Munchy Seeds visit www.munchyseeds.co.uk.
