New ground for Velcro Press-Lok with Dutch cookies

29 January 2014

A partnership between Vecro Industries and Dutch baked-goods brand Bellotje represents the first time Velcro brand’s Press-Lok system has been incorporated into the consumer goods products market in the Netherlands.

Velcro has provided its Press-Lok closures to enhance packaging for the caramel and chocolate truffle variants of the seasonal Kruidnoten cookies in the Netherlands.

“Velcro Industries’ focus on smart solutions and innovation aligns closely with Bolletje’s heritage and values,” says Lenny Swart, SBU manager packaging & materials handling EMEA, Velcro Industries.

“We are pleased to partner with Bolletje to provide its consumers with a package that reflects a commitment to product excellence, quality and design.”

Bolletje says it is “continually seeking inventive ways for consumers to improve their experience with Bolletje foods”, which range from traditional rusk breads to cookies.

“With the new Press-Lok closure on our Kruidnoten cookies, consumers will appreciate the easier open and close process,” says Bolletje purchaser Jeroen Penninks.

According to Velcro, Press-Lok is: “A unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.”

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