Lurpak Butterbox to Cif ecorefill - Product of the Year 2021 launches to find the best in product & packaging innovation
10 August 2020
Product of the Year 2021 is launching its annual survey of 10,000 consumers into product and packaging innovation.
Last, winning products demonstrated all manner of unique yet practical packaging innovations, including Nescafe Coffee bags; the innovative Lurpak Butterbox; Cif ecorefill and the biodegradable vegan certified baby wipes created by Cheeky Panda.
Of course, this year will be very different to any other. Over the past few months, the consumer landscape has changed dramatically. Home baking; ambitious fitness goals; healthier eating and a willingness to try new things has characterised life in lockdown for many. And amidst grappling with a ‘new normal’ and negotiating the prevailing uncertainty - it is the true innovators that have shone brightest.
Product of the Year is back to celebrate and elevate the year's top products and packaging designs. Last year, saw everyone from the big players like Procter & Gamble to the independent brands like Cheeky Panda take awards home.
