Infant food company Muru Baby Food makes a sustainable packaging choice with Tetra Recart cartons for new product
23 March 2020
Tetra Pak’s lightweight and convenient Tetra Recart is being used by new infant food company Muru Baby Food. The Finnish company is the first to offer baby food in the Tetra Recart package, addressing growing consumer awareness of preserving baby food in a safe and natural way.
Tetra Recart is a convenient packaging solution for parents that need to get food on the table quickly. Its lightweight transportable design, and easy to open and reseal mechanism that does not break, creates a supermarket shelf to dining table journey that is seamless.
For retailers, this package is efficient to store in supermarkets because of its square shape. It takes up 30% less space than glass jars and has a large surface to print design and information, enabling it to stand out in front of consumers.
From a climate perspective, carton packaging is a prudent choice thanks to its use of renewable materials rather than fossil-based ones. Also, its lightweight rectangular shape makes the cartons transport efficient leading to fewer trucks on the road, and it can be fully recycled with other carton packages in a simple process using only water and rotation to separate the layers. When we consider moving towards a low carbon future, it’s important to consider all element of the life cycle of a package.
Behind the food product is renowned Finnish chef Henri Alén, Owner of Muru Baby Food, who aims to offer the best baby food in the world:
“It has been my dream for years to create delicious baby food, because good and diverse eating habits start from the very early years”, commented Alén. “I was searching for quite a long time for a packaging solution for my baby food that would preserve the fresh taste and was climate smart. The very first trial of Tetra Recart convinced me that we had found the right packaging”
Berit Hoffmann, Marketing Director at Tetra Pak, comments: “It is great to see that packaging continues to be an important factor influencing consumers’ product choices. Carton packaging increasingly is the preferred and more sustainable choice for new food products entering the market.”
The baby food market in Europe continues to grow and it is expected to reach US$ 9.2 billion by 2025[1]. Consumers are increasingly looking for high quality, nutritious baby food to give their baby a healthy start in life.
[1] https://www.mordorintelligence.com/industry-reports/europe-baby-food-market
