FIJI WATER REDESIGNS ENTIRE PORTFOLIO WITH A SLIM AND SLEEK LOOK
Premium bottled water brand FIJI Water announced today the roll out of a new, fresh look with a slim, sleek new bottle design. With this new design, FIJI Water’s 330mL and 500mL bottles will now fit effortlessly everywhere including in the car, fitness equipment, gym bags and beyond.
“With our new bottle design, customers have the ability to fit our bottles into a range of scenarios in their everyday lives,” said Wai Mei Lee, Vice President, Asia, Australia and EMEA at FIJI Water. “Convenience is of the utmost importance for consumers, we want to make it as easy as possible for our brand to be a part of everyone’s daily lives.”
The new look rolled out earlier in the year, beginning with the brand’s popular 500mL bottles. The remainder of the portfolio will receive the same makeover throughout the rest of 2017. All updated FIJI Water bottles will retain the iconic square shape, smooth and soft taste and unique mineral profile that consumers have come to know and love. The convenient shape of the 500mL specifically makes it the perfect choice for a vigorous spinning class, personal training session, daily commute or travel.
FIJI Water is bottled on the Fijian island of Viti Levu at an ancient artesian aquifer deep within the earth, where it is protected from external impurities. As tropical rain slowly filters through volcanic rock, it gathers the minerals that give FIJI Water its signature soft, smooth taste.
The new 1L bottle design will begin to hit store shelves nationwide by August, with the new 330mL bottle design to follow in October.
